Inbox Anarchy: An Audience-First Email Marketing Strategy

Inbox Anarchy: An Audience-First Email Marketing Strategy

My view is that marketing leaders do not need more content. They need better filters. Every day new marketing reports, framework, and case studies flood your feed and inbox. There is always another pod cast event, a LinkedIn in the think piece, and a “must read” report. But, you don’t have time to use it […]

Our Interfaces Have Lost Their Senses — And It’s Time to Bring Them Back!

Our Interfaces Have Lost Their Senses — And It’s Time to Bring Them Back!

Technology is moving at a rapid pace, but have we lost anything important on the way? In a beautifully designed and thinking post, “Our interfaces have lost their senses,” Amelia Wittenberger divered on how the digital interface was created – and not necessarily better. This is not your normal blog post. This is an interactive […]

Why Google Ad Costs Are Rising in 2025 (+What to Do About It)

Why Google Ad Costs Are Rising in 2025 (+What to Do About It)

In our recent Google advertising benchmark report, we found that the cost of search advertising has increased by about 25 % from 2023 to 2024, and based on recent trends, when we release our 2025 benchmark in a couple of months, we will not be surprised to see this percentage again. Why does Google continue […]

Tackling 8,000 Title Tag Rewrites: A Case Study

Tackling 8,000 Title Tag Rewrites: A Case Study

Tag, with the final result that they turned to “remove” for “delete”: This is not really a literal alternative (so like a total exchange), and I don’t know why we ended up with two different words here, but what will happen about the original title-which is exactly matching the post title-did the need to […]