Bad SEO Advice: 4 Tips to Ignore

Tools to improve search engine rating often provide automatic audits with reports and recommendations. These results usually include detailed specifications, which are useful for SEO learners.

But these results are often harmful to my experience, as they recommend measures that are low priority. They are unlikely to improve their performance, and they are removed from valuable tactics that can move the needle.

Do SEO yourself possible, provided that the helpful ways that are wasted time.

Here are the general recommendations of SEO to ignore.

Title tag length

Google searchs the title tags to about 60 characters in search results. Many SEO tools are so flagged titles as a weakness.

This is wrong. Google considers the entire title to evaluate compatibility, whether partially cultivating. So a long title can help a high level of a page.

Instead of shortening the title tags, consider them rewriting with the critical keywords in front so that the Serps appears significantly and attracts the clicks.

Harflang use

Hreflang There is an HTML attribute that notifies search engines that show what language shows for a particular Geo region.

SEO Tolls often report the absence of ANN Hreflang Tag as an error. In fact, the tag is meaningless for single -language sites, and has been Google since 2016 Ignored it Overall

Furthermore that modern web browsers and accessible screen readers Fix with the program Tongue

Hence, Hreflang Tags are unnecessary to all sites- single and multi-language.

Html titles

Many themes and content management systems use HTML titles contradictory. For example, a page can contain two H1 titles, no H2s, or multiple H3s before H2.

Certainly, when possible, the HTML titles should be reflected in the sequence, but sometimes it is difficult to change the theme, and it is unlikely to improve the rating. In this way, I advise clients to ignore the sequence planning if it requires more time or money.

Make sure use HTML titles and add key words, but ignore recommendations for the exact configuration.

The counting of the word

For years, search engine optimizers have claimed the counting of words as an important ranking element. Some studies claim long pages rating. Many SEO tools recommend 1,000 words or more pages.

This is nonsense. Google representatives for years What is described The number of words (or links) on a page is irrelevant. Possibly, the flowering pages are actually harmful if humans ignore them, indicate the algorithm as a helpless.

One page should be the least length to satisfy and help the user. If these are 200 words, then it will be. Write for humans, ignore the recommendations of the “minimal word count”, and instead focus on the intentions of the searches.