Brand Visibility Is the New SEO

The AI ​​search -brand brand is becoming indispensable as consumers use rapidly for chatigat, gymnasium, cloud, and others for products and company recommendations.

In early July 2023, Consumer Capejimini Study in 13 Advanced Economies (Pdf) Found that “Generative AI tools such as Chat GPT are going to be new to 70 % of users when searching for traditional methods such as products or services is looking for recommendations.”

In other words, the use of Genai to discover consumer brands and products is growing from the sky. Yet these platforms should be aware of your business or products to recommend them.

The brand search is played at the same place. Search engines discover the brand for living platforms and humans for research.

In August 2024, Spartero Cited the study In revealing that 99 % of Genai consumers have continued to use traditional search engines for details, such as specs, prices and studies. So consumers potentially discover brands and products on Genai and go to Google, Bang, and others to find out more.

This trend is certainly. Will increase. The number and type of brand of brand are now essential search matrix.

So what can we track and how?

Brand search volume

The easiest way to monitor the brand exhibition is through search engine data, which is to detect the number of questions on your company’s name and products.

There are some options.

Find the console

Brand questions have been reported in the search console performance section. Click Search results> Filter Add> Question. Then enter the name of the brand for the number of searches and the number of clicks.

The search console reports any term and clicks on any term, including the brand name. Click on the image for expansion.

Google Trends

Unlike search console, Google Trends also track rival brands. Type your own brand name or competitor for the trends.

Google Trends track any term – you and a competitor. This example shows “ah reefs”. Click on the image for expansion.

Google trends will also report related questions, including the brand name. DescribeFreemium Chrome Extension, Google’s main search matrix such as volume and your brand name and your brand name and long tail questions containing competitors.

Google Trends reported growing questions, including the brand name, such as “AHREFS”. Click on the image for expansion.

Semersh

Semershish contains search volume for any keywords (vs. a Group Key words in Google advertising reports over time)

Use the “Key Word Review” tool in the semersh’s dashboard and choose months and years in the dropdown menu.

Choose months and years in the semersh’s “Key Word Review” tool. Click on the image for expansion.

Brand Search Feedback

Low questions in search engines result as a result of clicks. Thus the number of brand impressions – who are the searches See Your organic brand lists-are all important now.

Use a search console’s “queries” filter to track these impressions.

Track the brand name impression in the search console. Click on the image for expansion.