How Tagging Strategies Transform Marketing Campaigns
As a marketer, I understand how today’s marketing campaigns face tough competition. With so much content and advertising that compete for eyeballs, creating campaigns that stand, is not an easy task. This is where strategies like tagging come. It helps you to classify and improve your marketing efforts. It also helps reduce your campaigns and […]
How can AI be used for Digital Marketing Strategy and Planning?
Use of Genai Rag techniques to support the development of marketing strategies Since I have been involved in digital marketing since we called it Internet marketing, I have always been keen to help the business use more strategic approaches. I believe this is important because digital marketing is complex, and it is very important that […]
Inbox Anarchy: An Audience-First Email Marketing Strategy
My view is that marketing leaders do not need more content. They need better filters. Every day new marketing reports, framework, and case studies flood your feed and inbox. There is always another pod cast event, a LinkedIn in the think piece, and a “must read” report. But, you don’t have time to use it […]
Why Google Ad Costs Are Rising in 2025 (+What to Do About It)
In our recent Google advertising benchmark report, we found that the cost of search advertising has increased by about 25 % from 2023 to 2024, and based on recent trends, when we release our 2025 benchmark in a couple of months, we will not be surprised to see this percentage again. Why does Google continue […]
Google Provides Timeline To Improve Publishers’ Search Visibility
Google pledged December 31 as a deadline to improve it as a deadline of how independent publishers appear in search results. This timeline has emerged during the exchange of X between Danny Sullivan, Google search contact, and several relevant publishers. An important turning point for independent publishers? The exchange started with Jonathan Jones Collaboration Note […]
