Digital marketing strategy template – free planning tool. 2025 edition.

Use your digital marketing strategy template in the race framework to plan and move forward in your digital marketing

We all know the old view “If you fail to plan, you are planning to fail“But when it comes to digital marketing, this is really the case. It is no longer important that the digital marketing strategy template is now to use so that you can plan, manage and improve your online activities.

Today, when it comes to driving leads and sales, digital media is very important, that is, marketers need to understand how to include and convert online audiences. Nevertheless, our research on digital marketing trends for 2025 shows that many businesses (about 40 %) still do not have digital marketing. As a result, companies are deprived of the benefits of integrating the digital marketing project into their overall marketing plan or getting a separate roadmap for digital change.

The challenge for marketers is that digital marketing is complex and it can be difficult to know where to start when planning. Certainly, you can use General AI to make a planned plan for Google Gemini AI review, but these recommended templates are often misleading for the formation of a project because they are focusing on strategic steps to improve the results.

To help, more than ten years ago we developed a free, downloadable digital strategy template. Based on our Race Planning Framework, Template is a latest version of our co -founder Dr. Dave Chafi’s book ‘Digital Marketing: Strategy, Planning and Performing‘And Dave business is based on the extensive experience of making and reviewing digital marketing projects. It has been refreshed to include the latest developments in digital platforms and AI.

If you are looking to guide a marketing campaign plan or a marketing project, these templates are more relevant:

Start planning today with our Free Digital Marketing Strategy Template

How has the Digital Marketing Plan Template been formed?

Our template is a comprehensive structure based on our leading Smart Institutes Race Planning System. It is available as a PDF and a editable Word version, which means a simple race strategy development process, which means:

• 1. The opportunity – Audit your current maturity and use of digital marketing. Review the performance and results offered from digital marketing channels such as organic and paid search and social media and email marketing and set smart goals for the forecast -based opportunity.
• 2. Policy – Review and prioritize strategic steps to improve the digital segment and use Martic and AI to improve digital partnerships.
• 3. Action – Make a 90 -day plans to schedule activities to enforce strategy

Our simple digital marketing plan template has three sub -steps for each of the OSA to offer you a clear structure.

The template will be beneficial if you are involved in developing the direction that digital marketing is going to your business or clients. This means that it can be beneficial for:

• Company owners and directors
• Manager who is responsible for contributing to digital channels in his company
• Marketing heads, such as Chief Marketing Officer, Marketing VP, Chief Customer Officer and Marketing Director
• Advisor to Agency Account Managers

It is created around our race growth system, which you can estimate what important marketing activities do you need for each part of the race. This will give your plan structure and ensure that you will eventually hand over all marketing planning to the race so that you do not waste any opportunities.

Finally, the target of this template is to enable you to create detailed and viable digital marketing projects that are based on your KPI and current performance. Making a plan that connects different channels, tactics and functions is more likely to be successful, but you need to do this first.

Race growth system

We have created a template around our race growth system to provide a planning system that covers all important areas of digital marketing planning in customer life cycle.

In our introduction blog, we explain how to use the race growth system to make plans to improve the effectiveness of digital marketing.

Reference to both Race Framework and Planning Template an easy version P Smith’s Sustak Planning System. We use it because it’s really a great framework that is easy, memorable and logical, meaning that it can benefit you in your daily marketing plan.

We have an easy version of the covered Sostak in the template:

• Occasion: Improve the dashboards and review the current contribution of digital channels in your business and set future goals based on market reviews.
• Policy: Create a overall digital channel strategy or a specific strategy that focuses on customer acquisition, conversion (act and convert) and customer maintaining and loyalty (long -term engagement).
• Action: Details of specific tactics to implement strategies such as marketing of content, SEO, social media and email marketing campaigns.

We use this simple approach about Sostak as we have found – through our collective experience in creating many different digital marketing projects – it works better when you work out of digital marketing activities as part of the current performance review and control of KPI review process. It can also be difficult to separate tactics and functions, so this approach takes into account.

Our Digital Marketing Strategy and Planning Tolecut

The template is part of our viable digital marketing strategy and planning toolkit, which provides you with many resources designed to help you improve your strategy and planning activities. Getting grip from these aspects of marketing can help you create campaigns that work and provide results that are in line with your KPI.

The toolkit includes these practical, expert resources:

• Excel Spreadsheet to indicate improvement in your online marketing
• Word and PowerPoint templates that you can use to make your plan
• Plans for B2B and B2C companies for example
• 7 steps to help you create integrated digital marketing strategies
• An e -learning course takes you from all digital marketing techniques.

Learn more about accessing the digital strategy tool cut and how you can benefit.

Why do you need this template

Finally, the target of this template is to enable you to create detailed and viable digital marketing projects that are based on your KPI and current performance. Making a plan that connects different channels, tactics and functions is more likely to be successful, but you need to do this first.

The template provides a structure to your plan and helps you plan a quick digital marketing plan for your business or your client. It’s not surprising that this is our most famous download!

Simply to access the template, just sign up for free membership and enjoy our free resource limit, all of this is designed to help you enhance your marketing skills and achieve results.