Global social media statistics research summary 2025 [Feb 2025 update]

Our Compilation of Latest Social Media Statistics to Use Consumers and use Social Networking Platforms

Social networks have changed marketing and, as this post shows, their popularity is still growing in the research summary of our latest global social media statistics for 2025.

Global Web Index research that we cite in this article shows that global,

63.9 % The world’s population uses social media. Is daily average use 2 hours and 21 minutes (February 2025)

Since this is the beginning of the year, we have included recent research from the end of the last year, but will update this compilation of research during 2025. We add the last data of the rapidly growing social networks such as threads and Bluesky that has recently announced a dramatic growth as many people switch from X / Twitter.

We will keep this post updated during 2024 as the latest statistics publish drawings on our recommended top 10 digital marketing data sources. We will point out new data about the popularity of social media from the Global Web Index (World Wide), Pew Internet Survey (US) and off work (UK), and, recently, from the Detry Portal. World Digital Review The latest 2025 reviews, published in February, have shown headlines for the use of social media.

This post is important to understand the use of the latest reports of social networks users to apply the latest reports on our responses in 7 key areas.

• Q1. What is the overall popularity of social media compared to the use of the Internet globally?
• Q2. Who are the most famous social networks through demographics (age and gender)?
• Question 3. What are the fastest growing social networks?
• Question 4. How do social users interact with brands when choosing products and services?
• Question 5. What are the different engagement matrix based on consumer behavior when using social media?
• Question 6. How do users interact with different post formats on social media?
• Q7. What are the most popular times for users who use social media by proposing the best time to post?

Now more than ever, marketers need to make smart decisions when planning their digital distribution channels. Therefore, reviewing the latest social media and use statistics is an important part of any company’s digital marketing strategy.

Q1. What is the overall popularity of social media compared to the use of the Internet globally?

Data Portal regularly updates its global social media statistics, which we suggest because it gives some great insight into the social media world. It is an excellent download to add slides to your presentations. Note that their data is compiled from other sources, of which the World Web Index Panel is the best source, though only available for paid users. If you are researching the adoption of a social network, it is worth checking GWI Surf 10 social media statistics And their free annual report of social media trends.

How many people use social media?

According to the Detry Portal April World ReviewWe can see that social media growth continues to increase:

• More than Half of the world Now uses social media (62.6 %)
• 5.07 billion people around the world Now use social media, 259 million new users have arrived online Within the previous year
• The average daily time using social media is 2H 20m.

The full report of the data Portal contains insights associated with various data providers in 200+ slides. It provides the country’s data for the majority of the world, so you want to check the slides of the countries in your basic markets so that you can get better idea of ​​the current social condition in the fields you work. In this post, we focus on social media data, which begins with slide 205 in the report.

Q2. Who are the most famous social networks through demographics (age and gender)?

One of the biggest social media platforms is directly from the company’s statements and announcements to earn. However, these can be misleading on the basis of different definitions of ‘active users’. Therefore, a panel like GWI here is reported through the Detry Portal.

As an alternative, this is a recent compilation of active users for important social networks when we enter 2025.

The use of the mobile app gives another standard for the most famous social networks. Considering the average time per user, YouTube and Taktok are the most famous overall.

So, what does this mean for your social media marketing strategy?

Clearly, there are many opportunities for social media users to reach, communicate, change and engage in them. Lovers use social media in their marketing focus, to affect the journey from product discovery to first shopping, loyalty and advocacy.

Our race framework has a data -powered structure that marketers can use to plan their strategies.

The popularity of social networks and quick messengers in the UK for different settlements

This less recent Comicor’s data focused on the UK For General Z, Milleniel and General X groups show a wide range of changes in the use of social apps in the UK. Redded and discard in the younger age group are surprisingly important, partially due to gaming. Facebook is dominant in older groups.

Popularity of the United States social network

Research on the use of Pew Research Center News This is a useful recent source showing us social media statistics and trends.

Pew gives age and gender defects, for example:

Question 3. What are the rapidly growing social networks?

Each marketer has a limited time for social media marketing, so how should you focus on your efforts on the rapidly growing social network?

Obilo has a good summary The fastest growing social network

However, they do not include less well -established networks such as Bluesky and Thirds (from Meta).

Bluesky, a विकेंद्रीकृत social media platform, has introduced trending topics to enhance the user’s engagement. This feature enables users to discover and participate in popular discussions like functionality on other platforms. Bluesky has also announced that its user has more than 25 million, reflecting its growing popularity among individuals and organizations, which looks for alternatives to traditional social networks, including X and Meta thread, which was developed as Twitter/X.

Note that although the Bluesky rate is very high, which has increased from 13 million total consumers in October to 20 million by mid -2025 and 26 million by the beginning of 2025, the number of unique active users has not been released and it is likely that now is significantly smaller than these threads. 300 million active users.

See the source for more details

Question 4. How do social users interact with brands when choosing products and services?

One of the challenges of social media marketing is that according to its nature, social media is peer with a peer, which includes dialogue between friends, family and colleagues. Given this, the brands should be sensitive to how they use social media.

The GWI’s insight shows the important role that plays the social media brand’s discovery and encouraging purchase. This insights show the importance of advertising, recommendations and refreshments in business social media pages in the brand’s discovery.

Research from the Global Web Index also shows how visitors use different social media services. Instagram, Pennastrist, LinkedIn, Reddate and Twitter users all in your top 3 triggers ‘Find/Find Information About Products/Brands’.

Question 5. What are the best standards for the engagement rates of different platforms?

Social Media Statistics Bench Marking Tool Royal IQ develops these useful sector by -sector Social media engagement matrix standards Including:

• Posts every day
• Posts every week
• The rate of engagement
• Top hash tag through the engagement rate

These include Facebook, Instagram, and Twitter -use sector benchmarks with which you can compare. Here is a model of his 2022 report.

Facebook’s engagement rate

At the lower end of the spectrum, health and beauty, and tech and software average of 0.02 % engagement rate.

Instagram manganese rate

The engagement rate on Instagram is significantly higher than Facebook.

Question 6. How do users interact with different post formats on social media?

Markets are intuitively known that the right type of visual and videos are more effective in gaining engagement.

This is supported by observation rates. According to LinkedIn, the image usually results in 2X high commentary rate and 5x more engagements on video LinkedIn, direct video 24x more.

This also receives its support from this figure Social Bakers Social Media Trends Report:

According to social bakers data, more than a minute long videos have access to the highest middle conversation and median on Facebook.

In fact, both the reach and the conversation was a mutual relationship, which shows that the longer the video is, the more it reached it and received more interactions.

Social bakers for video length very short (less than 11.882 seconds), short (less than 11.882 and less than 24.362 seconds), medium (less than 24.362 and less than 61.248 seconds), long (more than 61.248 seconds and more than five minutes) and too long (more tall) and too long (more tall).

As you can see, different platforms offer different opportunities to capture different audiences. The trick is looking for the right techniques for your channel’s goals.

If you are looking for a simple reference guide in which all the social media channel updates are easy to include in the track format, do not look at our digital media updates tracker, which has been updated in the quarter, to ensure that our business members are never lost.

Q7. What are the most popular times for users who use social media by proposing the best time to post?

Testing various frequency of consumer behavior updates and timing is another aspect of social media reform.

Each network has a ‘sweet spot’ for frequency based on its algorithm. It was beneficial for many brands to post on Facebook several times a day, but with the reduction of organic access, the same refreshment is more efficient. We have a higher frequency more effective on LinkedIn or Twitter.

Spirits Social’s 2022 Social Media Strategy Builder Best time to post on social media. Compare them to your posting patterns and consider how you can post differently.

Each network has a ‘sweet position’ for frequency based on their algorithms and users, based on the most common times. It was beneficial for many brands to post on Facebook several times a day, but with the reduction of organic access, the same refreshment is more efficient.

We have a higher frequency more effective on LinkedIn or Twitter. Instagram and Facebook results show a clear preference for the midwake around the mid -day, so you should consider this when schedule your post -updates.

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