Google Provides Timeline To Improve Publishers’ Search Visibility

Google pledged December 31 as a deadline to improve it as a deadline of how independent publishers appear in search results.

This timeline has emerged during the exchange of X between Danny Sullivan, Google search contact, and several relevant publishers.

An important turning point for independent publishers?

The exchange started with Jonathan Jones Collaboration Note the debate where Google removed concerns about free content creators.

Danny covers “free” content creators.

“How will we spend more time to guide Smaller Small Independent sites”

Referring to the journey of jewelry where they discussed how they could do more. What can they do as internally?

“We have worked for help” reference to

This is unlikely … pic.twitter.com/ob2c8knnwt

– Mr. Jonathan Jones 🇹🇼🇬🇧 (@jonny_j_) March 20, 2025

According to Jones’ post, Sullivan acknowledged the need for Google’s “better reward to sites” and “expressed interest in helping small independent sites succeed.”

The thing that made this conversation remarkable was the pressure to account for the accountability of the publisher Net Hack, which resulted in Google providing a deadline. Google usually avoids when discussing the rating improvement.

“Can we take this ‘December 31, 2025’ (if not before)?” Hack Asked Straight

“Yes,” replied in response to Google’s search contact, adding that “this does not mean that if they are below a previous peak, all the sites would go wherever they were.”

1) Yes. With this important warning that this does not mean that if they are below a back peak, all the sites were wherever they were.

For example, our results are changing from 2023, including showing more social content. The results will continue …

– Google Sourceson (@Sourceseen) March 21, 2025

Come to the head of long -standing frustrations

The exchange highlighted the tensions between Google and Independent Publishers, which have seen a decline in their search exposure in recent years.

“In fact, everything you are listening to Okay What did you say when you visited Google Headquarters in October, “Hack Is written. “One word, the same non -practical.”

Then Hack described it in detail that Google has done what Google has done since October: “Reddate, Koura, and 16VC -backed media companies,” have been reduced even more “.

Others joined the conversation, expressing similar frustrations with Google’s communication style. Moridi O’Brostin highlighted Google’s guidance as “atiral” and “concrete and permanent”. Note Publishers need more exact models “how good sites look like”.

Google response: Gradually improved, not an update

In response to these criticisms, Sullivan Specified This improvement would be additional instead of providing in a larger refreshment:

“There is no special history because there is nothing special that teams are working to improve. There are numerous things, because there are numerous things that are included in the rankings.”

He added:

“With this purpose, some changes have already been initiated. Some sites may benefit from them. Others may not, but this is also the reason that the sites are different.”

Sullivan recognized the need for better guidance, State:

“I would like to see that we have a better job with guidance and documents to add to our current things by focusing on content issues that are mainly about technical issues.”

Why does it make a difference

Many publishers have reported a reduction in traffic after recent Google updates, with some claiming that despite maintaining high quality content, some exhibitions have decreased.

Since Google’s March Core update is underway, publishers are anxious to see if it will solve their rating problems.

Some websites may feel changes with this update. However, we can expect improvement for more publishers by December.

Sullivan’s affiliation is a small but notable victory for those who have called for more transparency and accountability than Google.