Korean Air Takes Off with a Fresh New Look

Korean Air has just unveiled an amazing new corporate identity and aircraft lori, which has identified a major change in its visual brand.

This refreshment has come after more than 40 years, which reflects the evolution of the airline as a global leader in the aviation and reflects the future. Refresh is not just a simple logo – it’s a complete over hall that connects modern design with tradition.

The new leverage is about clean lines and modern webs. In the metal sky blue body, it looks as if it can be straight out of science -fi film, which contains smooth, flowing curves that give the aircraft a beautiful, dynamic feeling.

But don’t worry, they do not forget where they came from. It’s fun but still packs a cartoon.

View the inner stories and behind the new design:

Logo type, just reading “Korean”, is re -designed with a bold, clean and modern type fossil, which produces a strong, more effective visual presence. It’s an old, heavy font.

The new “Korean” type is modern, modern and easy to read, which makes it stand without screaming.

To strengthen the brand consistency, the Korean Air has also introduced a three -dimensional (3D) shape affected by the flowing curves of the Tijuk design (see below).

Feature of airline signature light blue with red accents, this format will appear on key customer touch points such as check -in screens, mobile skypes cards, and websites.

In areas where 3D applications are not practical, two -dimensional (2D) samples affected by the Korean scenes, cocktail curves, and traditional “Jogakbo” patch work will be used on textile and printed materials.

When it comes to the leverah of the aircraft, the new shape of the Korean air is scalp and polished, which reflects the values ​​that are next to the airline. The most notable change is the more metal effect, replacing the traditional white and blue scroll, moving the more metal effect Sky blue.

This choice includes a touch of sophistication, while the body has been smooth with a flowing curved letter that replaces the old chat line design.

The website has also been refreshed from the new format:

The airline’s first plane, which already features new leverars at the service, is growing with a recognizable identity in the future, which is both modern and everlasting, stylish and efficient.

What do you think? Love it or hate it?

Alex Harper is a web designer and UX expert with an 8+ year experience that produces intuitive, user -friendly digital experiences. With functionality is known for blending creativity, helping Alex brands convert to smooth designs that engage and encourage.