Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Ever wondered what the most successful agencies did different from everyone?

Did this fate, skill, hard work, which industry chose them, or was something else?

Through my consulting work in Revenue Boost, I worked with more than 400+ agencies and taught how to make their business on a scale.

From this, I have seen the permanent patterns and traits in the easiest developers …

Versus those who have been trapped for years – regardless of how hard they work.

An important difference in the point of view was trapped by me.

I would make it clear what was the difference in a story.

Once …

Two marketers graduated from business school with major plans to start their agency.

Ready to conquer the world, they began to do everything under the sun to get cold calling, cold email, and clients.

And though they had the same level of ethics and skills of work …

One of them now has an 8th figure agency.

Others are still freeing strange jobs freely, barely fulfilling the end.

What did the success do in a different way?

It took a great risk and began to reject customers and plans.

Instead of offering everything to everyone, like most agency owners …

And all trade jacks but no one’s master …

He just decided to serve the plugin and become the best dang ‘plumbing marketer on the planet.

Broken toilet pipes with a goal to fill their pipeline.

He mastered the art of Niking and felt that it would be easier to be the largest fish in a small pond.

And you too – and in this article, you will learn exactly how you will explain your niche.

Now refusing the client seems terrible… and it may seem like you are just restricting yourself by focusing on the type of client.

But it is completely contrary. You are actually restricting yourself by becoming everything for everyone.

Naching Down 2x-3x can help your income

One of my clients, Lauren, operated a digital agency in which everything was offered under the sun.

Social media, paid advertisements, web devices, SEOs, and it presented it to many different industries clients.

Because of this, her agency got stuck at 25,000 in a month, and she could not break.

In the upper part of it, he and his team worked harder than them and the operation was dirty.

Each client needed different things, needed, and nothing was made standard.

We were sitting together to audit all his past clients, and we found that medical exercises are his best client.

They were easy to sell, the longest, and gave it the least amount of headaches and complaints.

Therefore, it turned its entire business model into the service of this industry.

Then, instead of customizing everything, he developed a standard offer for the industry.

A offer, a target market. Subsequently, he started business with his new offer to make cool e -mail in his niche.

Results?

It made his income 2 X and the monthly income of four months increased by 000 52,000.

All by doing a simple shift. A decision that can make everything easier, and you can do the same.

See, most agency owners and marketers start with one or two clients, and then they are referred to a new client of different industries.

Before they know it, they are marketing everything for everyone and they have no idea who their ideal is.

In this way, the problem with running a business is that it is impossible to measure it.

Each new client requires a ton of research, thinking and mental strength.

Since each new client has different needs, it does not present any standard process and system.

The founder gets stuck in business and is unable to get the team’s services.

The second problem that arises is to achieve.

There are hundreds of thousands of agencies on the planet, and it is really difficult to stand.

Unless you have skills.

When you specialize in a niche – let’s say, SEO for the plugin …

Then you are not competing with every other agency on the planet. You do not look like them and do not give a voice.

Now, you have developed a small pond in which you can become a big fish.

There are very few agencies that specialize in plugin or SEO, leave both. Therefore, you have ended the competition with a decision.

If a plumber was looking at two agencies – one who was a common digital agency and one who specializes in helping the plug -in…

They almost always choose an agency that specializes in their industry and praised by people like them.

No need to mention, when you have a clear niche in your mind, it is easy to market.

You know for whom you are writing your content …

You know who to send emails and social media DMs too …

You know exactly who you have to target in your ads….

You know which podcasts you should book on

And so on.

In addition, you can charge whatever prices you want. Because you are not compared to hundreds of thousands of agencies – now you have a unique offer.

Coming to a niche makes marketing easier, makes it easier to sell, and makes it easier.

You just have to be good for 1 person to work, and you can develop a system and process around it. That way, you can hire a team to carry it and be able to do less work.

How do you do it now? If you don’t know who is your ideal client?

Step 1: Audit your current + past client list.

Write each client that you have ever served, and group them through niche. Industry, location, size and so on.

Once you group them together, a niche can already remain for you by your favorite type of client.

If that doesn’t happen, use my 7-point checklist and rank each niche on a 1-5 scale.

These are 7 standards points that make up a huge position.

#1 – Total Identified Market:

How many businesses are there in this market? Is it so big to support your big goals? Is the market shrinking or growing? Make sure that niche is big enough for you and it is not falling.

#2 – the power of purchase

Is this market (or at least a section of it) worthy that you want to receive?

When you sell these people in the past, you have received a lot of price objections.

#3 – Lifetime value

How long did this client stay? Were they another useful project or they stayed with me forever?

The larger the cost of life time, the maximum amount and time you can spend to get a client.

If the niche usually rotates in a few months or just fastened with you, works for plans once…

Then you have to spend so much energy on sales and marketing to keep the business alive.

#4 – Strong need and pain

Is there an important issue to solve this market, which they have to fix? Or, do you only sell a “good”?

If the latter, it would be very difficult for clients to get.

If they cannot live without your solution, then getting a client will be a breeze.

#5 – Wishing to solve this pain

There is a problem with the market, but they should also have to solve the problem.

Even if they need to be fulfilled, it is not enough – they have to care about meeting this need.

#6 – Easy to arrive

Is it easy to find the market online? Can you reach them through most advertising platforms and social channels? Are their groups and community online?

If you are targeting a business that is difficult to reach online, you are creating an additional obstacle to your success.

Step 2: After ranking every customer of your past, choose 1 niche.

Improve all ratings and select 1 with a higher score.

Don’t worry about making a wrong decision.

Consider this experience.

Your marriage is not from your new niche, if you don’t work, you can always turn back in a few months.

Step 3: Create Package Offer For Your New Nicer

The whole point of the bottom is to create more attention and simplicity in your business

Part of it is about who you sell, a part of it is about that you sell them.

Choose the L1 1 problem for their solution, and start 1 solution to this problem.

Make a list of what will be available and what you want to receive.

Keep it easy! You can build it later.

Step 4: Test water and land 5 new clients.

Before you make any drastic changes to your business, such as leaving clients, changing your branding and changing the website…

First test water, and confirm whether this new niche is the direction you want to go.

Get off 5 more clients, and it will be enough to identify whether they are really our ideal client.

You think they are the first, but once you serve more of them, you will definitely know.

Wrap…

Now you know that having problems with Jack of All Trades without any clear attention.

Each new client is a ton of work and requires customization…

And it is difficult for new clients to get because there is nothing that stands about your agency. You will look like all and sound.

This means when you do niche, and 1 offer 1 target market …

The burden of your work will be reduced. It will be easier for each new client to serve than the previous one.

You will become a world standard to help your clients from all concentrated repetitions

You will quickly create reputation and become a large fish in a small pond.

In any way, it will be easier for clients to grow, scale, attract and maintain.

In addition, you will have more fun and the business will be easy and easy to run.

And with this knowledge …

You have learned 5 easy steps to do good.

So …

Time to work!

Put it into practice and see that it changes your business.