What Should Be On Your Author Pages?

This week’s question about the author’s pages came from Joanniene:

We are working on the construction of the author’s pages for our content, will you object to teaching the best ways to build the author archive pages with any SEO best ways?

A great question and best for me to answer from a branding point of view.

The author’s pages work to promote confidence, authority, and all this good things. It should be very clear.

However, the author’s pages are very difficult to take advantage of. In addition, I will challenge the concept of the author and why we need them.

What should be on your author’s pages?

The answer depends on what you are trying to do.

Yes, you are to establish confidence, but how you do it depends on different factors.

Say, for example, your industry is constantly developing and changing. There may not be a way to release your author’s past.

Instead, confidence can be improved by focusing on their recent definitions and achievements. It can be as easy as showing that they have recently written on the subject.

In other words, you need to establish what your “confidence” means in your scenario because it is not universal.

Think of your author’s pages “about pages”. There is a good story about the page and you can do the same with your author’s pages.

Just don’t say who that person is, but show how they get there.

Confidence is often about context. Don’t just think about presenting the author – but also try to paint a picture that makes them frame.

The author’s pages not only offer some backgrounds about your partners, but also your site. They become the pillar of “Who are you” throughout the web. Your authors are not just authors – they are representatives.

Screenshot from Google, March 2025

When someone goes to your author’s pages (probably by giving some of your authors, as I did with Loren Baker), the page that is connected with them proves who you are.

The authority of the good author’s page is ahead of those who come to your site.

If you are running a marketing strategy that is heavy in employees’ advocacy, these pages are an important part of any outreach program.

If your goal is to re -create the brand on podcasts, websites, conference stages, etc., then the author’s page becomes a pillar. It becomes a “home” that represents your lawyers and at the same time.

It once again speaks not just a list of credentials and achievements on the author’s page, but as a story around the authors.

If you are trying to make your brand and performance by taking advantage of your employees, partners, etc., you need pages that offer strong context.

Even if you do not use the Bio/Author page as part of the Out Reach per SE, a great opportunity is that those interested will run any kind of search and find these pages themselves (as I have done above).

That we …

Who needs the author’s pages?

Let me challenge the whole question. Why are we stopping the authors? The question should be, “people’s pages need?” The answer is everything that has any people in the company. So, the answer is everyone.

Every business needs itself for context by the people associated with it. It can be CEO, CMO, CFO, CTO, or COO – I’m out of “CS”, but it should not be stopped there.

When I see that a company only makes a list of its top employees, it appears as a big Anna Stroke. So, the mission fulfilled: You have made your business out of context. Now I know you are a group of drugs.

Even if you are a soloprioner, there should be content that parses in a sense of who you are on the site.

I think we have come to see “Author Pages” because it’s a very tight page type. To me, this is the wrong way to see them. This is not a “SEO” game.

And when you think ahead of SEO per SE, is there any difference between the author’s page and the employee bio -page?

Still, this is funny because we will just talk about reinforcing your author’s pages all day and then create a never -ending page for employees that simply list their names.

How helpful is it more helpful for your user to find LinkedIn (which means to leave your website) manually?

So, do “author’s pages” need? All the question is, what kind of “Author Page” do you need? Can you connect your page and “Author Page”?

I do this on my website because I’m a personal show, and format allows me to have this opportunity. I felt that having a separate page was a bit more than a limit.

There is a bio about who I am on my homepage and then a long section about the page – do I really need to create another separate page to talk about me again? Doing it felt as if it would focus a lot not on my audience but on myself.

Again, this “if” you don’t need a writer or bio -page, but how and in what form?

Author Page Best Action

That said, here are some of the best processes that I will consider to be included in your author’s pages (and similar “bio” pages). Some of them are obvious, such as:

• Social relations
• Standard bio.
• Picture
• Recent Posts
• Recruitment industry (such as a search engine journal with its “certification and awards” tabs).
• Skill area.

Something less (and again, it all depends on your goals):

• Conference talks.
• Podcast, webinar exhibition, and other “third -party locations” (like the search engine journal “published” work “tab).
• Outlets where the author is cited.
• Work experience (present and previous).
• How did the author enter the industry and why?
• Personal industry philosophy (even a video can be).

The last thing I will say is: See formatting.

99 % Author pages, assuming that they are enough, it seems that you are reading a long article.

If you want to get the most out of the author’s page, you need to get out of things so that the audience can get a comprehensive sense of things in a glance.

Search Engine Journal, screenshot from March 2025

The search engine Journal setting I have seen online is the best (and I’m not saying that because I’m writing this search engine on the journal).

I am not overwhelmed with information. All this is “disconnected” in such a way that I work hard to see it all without feeling clearly in different areas of information.

That’s why it works.

More resources:

Featured Photo: Paulo Bobeta/Search Engine Journal