AI Killed Your Competitive Edge. Here’s What Will Save It.

In 2015, the launch of the sauce product that actually worked was impressive.
If it had a clean UX, did not crash, and send an email on time, you can prepare a niche.

You didn’t need any community.
You didn’t need the flow of the ship.
You didn’t need personality.

You just need to make it.
And it was quite difficult.

But today? The building is easy. Very easy

Ai writes your backbone.
Open source gives you every component.
Design kits look clean from the box.

The execution is no longer your ditch.

You can’t blood, you have to connect to the outside

Everyone has the same tools.
Everyone can send a ship quickly.
Each is using the same AI model.

You are not competing on your construction.
You are competing How does it feel your product.
You are competing on whether consumers feel that they make a difference.

This is the new edge: Emotional relationship.

Not because it was nice
But because it is Only one thing left is hard to copy.

Most sauces feel like a vending machine

Let’s be honest.

Most of the sauce products are completely active today.
They are also incredibly forgotten.

You sign up, click around, probably submit an opinion, never listen back.
No roadmap. There is no refreshment. No pulse.
Just a clean UI and silence.

All this is… sterile free.
And when things are sterile, it is easier to walk away.

The product that lives is the soul of their

The most beloved products simply do not solve a problem.
They feel Living.

They:

• Talk
• Hear
• Evolution in public
• You feel like you are part of something

It’s not about being shiny or “fun”.
It is close To build relationships with your usersNot only a tool offer.

B2C apps first got this right

Look at the consumer’s space.

• Doolingo Turned to learning into a game.
• Headspace Meditation feels man.
• Ticatok Reacting to you in real time.
• Even to like something Bereal A subtle feeling of presence connects.

They are not just active they are Engage.

The B2C did something that B2B sauces still don’t have:
People come for utility, but they live for contact.

Web memo losed

Most sauce tools still feel like cold internal dashboards.

They assume that if you send a ship quickly and add the right integration, people will stay around.

But the one who really maintains consumers is Emotional gravity.
Feeling of:

• “They really heard me.”
• “I noticed that this feature goes through Idea → Live.”
• “I helped create this product.”

It is a feeling of being part of the journey not only at the end of it.

A living product just doesn’t work

Here’s a product to feel Living:

• You can give feedback and in fact you can see it going somewhere.
• You know what works are being done, and what is coming forward.
• You see small, frequent refreshments that are the speed of the signal.
• You feel like your voice can be.

Creates such an experience Maintain by default.

This is not a marketing trick. This is not CRM workflow.

This is a connection made inside your product.

Most products do not give users a reason to return

This is the main problem.

You can solve a real problem.
You can also have pleasant users.
But if there is no conversation, no evolution, no community people are far away.

They once use your product. Probably twice
And then they disappeared.

Not because you failed but because nothing has taken them back.

About what I am thinking about

This is a problem in which I have recently been maded.

How do we feel the product? Like the tolls And More like a relationship?

How will we give users a reason why they are not Is To do, but because they Want To?

How do we feel that they are part of something that is ready, growing and listening?

That’s what I’m trying to find out.
And that’s why I started to build Users.

TAKE ME: Bring “aliventive” to the mother -in -law

I especially wanted to make products more alive in the web and B2B world, where things are often separated.

Not with the tricks. Not with shiny onboarding.
But with something else: a quiet, permanent loop between you and your users.

So I started with some principles:

• IT iT to leave users feedback
• Let this opinion make visible progress (Roadmap, Changes People)
• Turn updates into moments of confidence
• Make small social indicators that say: “Hey, we’re building it together.”

This is not perfect. It’s getting ready. But it has already changed how people interact with the products that use it.

Not a feature. A feeling

This is not about submitting an opinion.

This presence is about to be created.
A product that recognizes its customers.
A place that feels responsible and real.
One way for people to feel like input even if they do not pay electricity users or consumers yet.

This is the layer that is missing most of the sauce products.
And I think this is the layer that will be the most important in the coming years.

Final advantage

You will not win by becoming the fastest to send the ship.
You will win by building something that feels connected to people.

Something that hears.
Something that responds.
Something that remembers for whom it is.

Ai flattened the playground.
Emotional relationship remains the only region.

This is where I am making my bet.

If you are also thinking about it or if you are trying to make a close loop between yourself and your users I like to try you Users. It is my advantage of how we feel the product a bit again.

Tell me what you think.