Empty screens. No messages, no data, no content. At first glance, empty states look like minor, temporary moments. But in reality, they have great potential. They often have the user’s first impression about a feature – or even the entire product – and how you handle this empty condition can determine whether they live or move. How can you change the empty condition into a positive experience that encourages action and engagement?
In this article, it is discovered how the places reach the empty states as opportunities rather than holders. By providing guidance, setting clear expectations, and presenting meaningful next steps, designers can turn blank screens into valuable moments that advance the user’s conversation.
Empty states are not just the absence of content. They are an opportunity to establish clarification, create confidence and guide users forward.
The first impression counts
For many features-such as a new inbox, a fresh dashboard, or just launched profile page-blank condition is the first thing users see. An empty screen that has no guidance may feel incomplete or unwanted. On the other hand, the empty state of thought, from the beginning, can be understood deliberately and well.
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