The AIDA model and how to apply it in the real world

The Ada Model explained: Examples and points for this strategic markomes planning model for real -world use

Eda model, Customer travel tracking through awareness, interest, desire and process, is probably the most famous marketing model in all classic marketing models.

When we are planning our marketing communication strategies, many marketers consider Ada useful because we apply this model daily, whether consciously or consciously.

What is the ada model?

The Ada model indicates academic steps that pass through an individual during the process of buying a product or service. This is a buyer of the purchase where buyers go to each stage and help them to help them in the final purchase.

Now this is not a relationship between the buyer and the company as social media has extended it to achieve Ada’s various goals through social networks and communities through information included by other users.

What do Ada think?

• Awareness: Creating brand awareness or commitment with your product or service.
• Interest Interest interest in the benefits of your products or services, and encouraging the buyer to start more research.
• Wish: Wish: Explaining your brand personality, ’emotional contact’ of your product or service. Transfer users to ‘like’ to ‘like’.
• Action: CTA – Transfer the buyer to talk to your company and take the next step. Downloading a brochure, making phone calls, joining your newsletter, or directly to the chat.
• Maintain: We all know that this is the key to Appellate, Cross Sells, References, Advocates and List. Because companies are also focusing on LTV.

Additional “R” is sometimes included to show the importance of building an ongoing relationship by some marketers to give adar models. It is similar to the ‘engagement’ aspect of our race.

How to use the Eda model

So how can AIDA be applied in marketing plans?

Ada Final can be sent as a communication model rather than a decision -making model. Companies use Ada to identify how and when to communicate during each stage of their customer travel. Customers will use different platforms, engage at different touch points, and different information will be needed throughout stages from different sources.

Therefore, its use can begin to help plan the targeted and targeted communication campaign.

Ask yourself some important questions throughout the stages:

• Awareness: How do we inform buyers of our products or services? What is our access strategy? What is our brand awareness campaign? Which tools or platforms do we use? What should be the messages?
• Interest How do we get their interest? What is our content strategy? Social proof is available for backup of our reputation? How will we make this information available and where? Name on the website, by videos, customer rating,
• Wish: Wish: What makes? Product or service desired? How do we personally communicate to create an emotional relationship? Online chat? Instant response to Twitter feed? Share indications and suggestions?
• Outline: What is the call of actions and where do we keep them? Is it easy for users to connect and where will they expect to find it? Think about which marketing channel/platform you are using and how to add IE. In emails, websites, landing pages, these bound phone calls, etc.
• Maintain: What is the proposal to maintain loyalty? At what stage do we encourage this online and offline, and how?

An instance of the ada model

A case study of our marketing models guide is to show how the award -winning hair dressing company, how Francisco group The model used to launch its new salon.

• 1. Awareness: Four months before launching, promoting the award, stylists, qualifications, etc., the PR campaign and was strengthened through a DM campaign for targeting customer groups.
• 2. Interest: Free consultation or haircut and run a live mail campaign to finish. They supported it using the research that it would do it, because women are loyal if the offer is compelled.
• 3. Wish: Near the inauguration of the new salon, he launched a special launch program that was advertised by local press and social media. He created a local resonance to ‘want to invite people’ and excited to see a new salon.
• 4. Action: Calling clear CTA Facebook site (call the Reserve), website (call on call to book) and call local ads (discount or offer.

The case study did not highlight the maintenance, though there are many ways to increase loyalty around the mailing lists or social platforms that offer news about offers and events, exemptions in product limits, exemptions according to tour frequencies.

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Ada model criticism?

Framework rating such as EDA is often formed in the Finance Model to help plan. Race Framework is an example of an Finals model. Since these models are linear, they have been criticized for it, since observers believe they are excessive explanation and do not reflect the non -linear nature of decision -making.

Recently, BCG in his 2025 article, The time has come to go beyond the linear fennelIt also emphasized that we need to move beyond the finance model of linear marketing, which they have called ‘maps of influence’. Read our article What is the best digital marketing / marketing framework? For more conversations.

The original reference source

Say some Aida Model Has been used for more than three centuries. More details on this The Eda Model History is available on Wikipedia.

Lewis, e -St. Elmo. (1899) Talks about the side ad. Western drugs. (February 21) P66.

(1903) Advertising Department. Book keeper. (February 15)

P124. (1908) Financial Advertising, Indiana Police: Levy Bruce & Co.