The Future or a UX Nightmare?

Let’s talk about the AI ​​techover – at least, what’s happening in the web design. Wherever you look, the personal nature is being pushed as the sacred stone of the UX. The AI ​​has promised to make the experiences, predict user behaviors and serve content, which makes almost… human.

Or does it do?

Because if we are being honest, a lot of personal personalities do not feel human. It feels RoboticA little bit FunnyAnd sometimes grossly disturbing.

Certainly, this is good when Netflix will magically know that you will like this unclear science -fi thriller since 1997. But when an online store you bomb you last week with taster ads? It’s just dumb.

As a web designer, you already know the basics. The personal nature of the AI ​​is not just about slapping a chat boot on the homepage or tweeting user -based color schemes. The actual challenge is to work AI With Your design, not against it. And from this place things get dirty.

Personalization should feel like magic, not manipulation

The best thing to do is, AI -powered personalities create an experience that users barely feel that this is happening. Think about Amazon. Their recommendation engine does not just recommend random junk – it learns, improves and develops that serves the finished product Origin Consumer behavior feeling. Spatifs and Netflix also do this, forcibly forcing anyone without shielding the line of playlists and content.

This is a kind of personalization that works. It increases experience without any path. It does not break the UX Conventions nor throws consumers into an unknown area. This is easily, hidden and important thing is that it feels natural.

But when personalized is done ProperlyIt turns the web into a dustupin nightmare.

Ever landed on a website that remembers Method About you so much? One minute, you are browsing by coincidence, and next, the site is aggressively recommending things that you barely remember. Instead of guiding users, a bad AI-driving design creates a Filter bubbleLimit the choice rather than increasing.

And that’s the real risk: can also make personal nature Increase the discovery Or Kill him completely.

More personalized problem

The personal nature of the moment begins to interfere, it is backing.

Photo: You go to a news site, reading a mixture of political articles. AI decides behind the site, “Ah, you must Only Want the content that is align with these previous clicks! “Suddenly, whenever you go, you see the same kind of stories, the same approach, and the same Eco Chamber itself.

This is the case with the AI ​​of more personalized in the web design. It assumes a lot. It stops suggesting fresh content, prevents amazing users, and turns experience into a prediction, repeated loop.

And predictions? This is UX poison.

Consumers don’t always want a suitable experience. Sometimes they just want Find outTo QuestStumble on something unexpected. But when AI is more personal, it removes this possibility. Instead of helping, it Boundaries.

Personalized method without wasting UX

So, how do you stop the AI-driven personality from turning your site into a maximum of dirt?

Before, Don’t let AI control the entire experience. Keep the basic UI elements permanent. Should not feel any website Completely different Just because a user visited a few times. Imagine that whenever you opened the Netflix, it was a completely new sequence on the basis of what you last saw in the home page. It will be chaos. Instead, the Netflix keeps the interface uniform but adapts The space of the material. This is the balance you want – complicated, but can be predicted.

Second, Consumers to make personal. Instead of making all AI decisions, let users choose personal recommendations. A simple “show me more” button can make all the differences between help and interference. Allow users Select How much AI-drives do they want.

And the third, Don’t make Ai weird. We have all seen the websites that know Method Too much about us. There is a good line like being smart and feeling between a website as it is watching every step of your move. If the AI ​​-made messages are sounding as if they are detecting the user’s exact behavior.

Where AI is the head of the personal nature

The horrible part? This is just the beginning. AI is not just going to recommend materials or products. In the future, websites will be dynamically converted on your basis Move your mouseHow? Fast you scrollEven Watching the screen shows what your face shows.

It looks amazing and terrifying.

If the right work is done, AI-driving personal nature can create a Internet where every user’s travel travels is improved individually. If the wrongdoing is done, it can lead to a soul, hypertensive web that eliminates suicide and creativity.

As a designer, your job is not just “implementing AI”. It is Design experiences that make humans feel, even when the machines run through. The goal is not just personalized – it is a experience that is in fact Better Because of this

So, are we creating a web that really understands consumers – or the only one who trapped them in an endless loop of their past behavior? Let’s talk. Where do you stand on AI-driving personal nature? Is this the future of the UX, or are we automatically making our way to design destruction?

Noah Davis is a successful UX strategy for combining modern design with business strategy. With more than a decade experience, they take the lead in developing consumer centers that advance engagement and achieve measurements.