What is the best digital marketing / marketing framework?

Race Framework How can you help you improve your digital marketing

Marketing framework marketing plans are really useful tools to help us improve, management and improve. They are especially useful for digital marketing, because nowadays it is very complicated, because all digital channels available are available. It is shown through our customer life cycle visual, which shows different touch points that are potential communications that can be with their audience.

The example shown in this visual is for the B2B scenario where various raising activities are used to help change interest in any product or services in purchase. Many similar stages are in B2C marketing.

In this article, I will tell how we have developed the smart insights race framework for online and multi -channel marketing and at the same time, explain some of the important features of the marketing framework. When I created the race, I thought it would be useful to develop better framework for digital channels more than the classic marketing framework, but since consumers use both physical and digital channels, it will work for both the framework.

We will also look at a variety of framework, with examples and some of their powers and weaknesses.

Types of marketing framework

In both marketing and especially in digital marketing, there are different frameworks that can be applied to different situations.

These are different types of framework I have often seen:

1. Consumer behavior framework – It describes how consumers buy, which is the steps for the purchase process. The first visual user behavior framework in this article is the framework. The Ada Marketing framework is the most famous example of a behavioral framework that is sometimes known as the ‘Reaction Classification’ by Experts.
2. Framework of Marketing Activity Plan. We have actually created a race to help provide a comprehensive defect of key activities that have to be controlled for effective marketing today. It is useful when you want to perform a digital marketing audit to review your marketing to identify what activities you need to improve. As I will explain later, there are 25 key activities in more detailed defects of the race and we explain more standard operating procedures (SOPs) to expand it, so that marketers can prefer the need to work on what activities they need to work as part of the marketing plan.
3. The framework of the marketing process. This describes the stages or stages involved in the formation and implementation of the strategy and plan. Although the race is now known as the planning framework, the fact is that it also contains a part of the process – it describes a series of steps taken to create a digital marketing plan. The second part of the race describes the process described in our depth article regarding the framework and process of the race:

• • Occasion – Complete the audit and set goals based on prediction
  • Policy – Prefer marketing activities to achieve targets
  • Action – Take action to put this strategy into practice – we do it as part of a 90 -day planning

4. Marketing maturity framework – It is useful to compare that various aspects of marketing, such as digital marketing, SEO or social media, are within an organization, so look at our digital marketing maturity framework for their examples.

What is needed for efficient marketing or digital planning framework?

Since there are many alternatives to choose the best framework for you, you are able to think about what you are looking for in a framework. Thus I see four main needs:

• Notice – An effective marketing framework is one that is used to help people understand, audit or manage marketing. Digital marketing is still relatively new, but as we have said, complicated, so we have found that many people want to make digital marketing strategies or plans. This should be the main purpose for making an effective plan. This is a case of race, but other framework such as you focus more on the behavior of 6 CS users
• Realistic model balance simplicity and complexity – Framework provides a structure to help facilitate a complex situation, so they are an easy model of reality. This is a difficult challenge for the framework creator. If the framework is very easy, it will be easy to understand, but it is probably very easy. To address this challenge, with the race we created three levels of complexity. Here is a simple, 5 -part error, but it is further divided to cover all the digital marketing activities that need to be managed. Each parts of the 5 parts are divided into 5 more to give a structure of 5×5 = 25. Each of these 5 is further broken to explain more specific tasks or standard operating procedures (SOPs).
• Apply for different businesses and fields – A framework is the most useful if it is open to a range of different fields. It is common to develop consumers or retail marketing framework like Google’s ZMOT model, but they are not more widely applicable, for example in B2B. We created the race so that it can be applied to different business and tax models – only from online to multi -channel business – so it applies to both businesses where transactions are online, or sales involve human interaction.
• Actable – That is why we developed the generation, we wanted to create a practical framework that can be used to improve marketing results. To do this, the framework should help complete the audit, review against rivals, develop strategies and then implement and review a plan.

What is the Best Framework of the Market?

At the beginning of this article and to return to the question through summary, the best framework is the one that meets these requirements to be realistic and viable and applicable to different fields. In this article I have primarily focused on framework planning, but there are also many users’ framework.

To answer this question of the best marketing framework, it is better to ask marketers. In this second post, the CIM asked which is the best marketing model – you can see the results in this post.